Who We Are

Founded by passionate and experienced property stalwarts Sasha Soloveychik and Larisa Soloveychik in 2011, Solovey have built a strong and effective team of talented professionals which have been crucial to their organisational growth and success.

According to Sasha Soloveychik, “we take pride and responsibility in putting together remarkable property deals. We believe in challenging traditional dealings with our investors and landowners. This can only be achieved with a strong team of talented professionals that believe in Solovey’s vision and values.

“I am so proud of our success. We have built a profitable business that has conquered all the segments we have entered: commercial projects, residential homes and land estates. We are here for the long term and look forward to providing outstanding returns for our investors while delivering exceptional quality and value in our developments.”

– Sasha Soloveychik, Chief Executive Officer

Solovey is actively engaged in a broad range of exciting commercial property projects – right across Australia we deliver landmark developments in the childcare, commercial, medical and retail property sectors on a continuous basis.

For our investors and landowners, we create beautiful spaces of immediate amenity, community and connection that provide exceptional long-lasting value.

Ensuring seamless integration into specific dynamics of municipal requirements across Victoria, Solovey work with care, tenacity and professionalism with all stakeholders to achieve outstanding project results for everyone involved.

And, with a keen eye and appetite for new project opportunities, we utilise our proven approach across all stages of a project’s lifecycle to create places that make a difference.

Sasha Soloveychik

Chief Executive Officer

Expand Profile

Sasha is an innovative, passionate and considered leader in the property and land development sector. Commencing his career as a mortgage broker, Sasha rapidly advanced through the realms of commerce and finance.

Within an eleven-year period, Sasha has developed over 350 properties in Victoria and has overseen development projects with a gross value of $200 million.

A new breed of land developer and market disruptor, Sasha believes in earning the trust and confidence of his investors by delivering strong outcomes and results.

He attributes the rapid growth of Solovey’s investor portfolio to his leadership ethos, industry experience and strong talent capability of his team.

Since 2015, Solovey has increased funds held in its investor portfolio by 700%.

Solovey continues to grow its Funds under Management.


Larisa Soloveychik

Chief Operations Officer

Expand Profile

Larisa has been an active property investor since the early 1980s. Establishing her foothold in the Australian property market, Larisa commenced her property investment initially through what can be described as a ‘buy and hold’ strategy. Over time, Larisa progressively expanded her investment portfolio to property upgrades, improvements and renovations, then to several development projects in Melbourne and regional Victoria.

Larisa’s passion for property and banking finance enabled her to further develop her capabilities and knowledge as a leading property finance expert. This ensured that Larisa could proactively and effectively organise financial controls and arrangements to drive the achievement of Solovey’s development projects around Victoria to the present day. More recently, Larisa has spent considerable time, effort and energy on Solovey’s construction and project management activities. This has ensured that Larisa can provide best-practice knowledge and expertise to serve Solovey’s investors in the best way possible.

George Mermelstein

Head of Development & Construction

Expand Profile

George is an experienced Development and Project Manager having worked extensively in the design and construction arena with more than 18 years of experience collectively as an Architect, Builder, Client Side Project Manager and most recently as our internal Development Manager and Head of Development for the business since early 2020.

Prior to joining Solovey, George was a well regarded Client Side Project Manager for over 7 years with an experienced and well-regarded national project management consultancy. Responsible for managing various large-scale portfolios for valued clients in both the Public and Private sectors across multiple States nationally.

A broad range of experience ranging from being consulted by tier-one listed developers on large-scale master planning projects and other private developers regarding the development of various greenfield Sites across the state to significant civic and public projects for the Victorian Government has brought a multifaceted capability to the business.

George is an able and dedicated leader capable of the delivery of critical projects under his management and leadership.

Alex Zaikin

Head of Investor Services

Expand Profile

Alex is a co-founder of Infinity Capital Funds Management Pty Ltd with over 12 years of extensive experience and knowledge in foreign exchange, capital and debt markets. Considered a thought leader in his field, Alex believes that the key to building strong investor relationships is through knowledge, hard work and astute communication with stakeholders.

Alex began his career as an institutional banker, holding various and diverse roles at ANZ Global Markets including as a Foreign Exchange Hedging Dealer. At ANZ, Alex was responsible for the development and implementation of currency hedging strategies for corporate and SME clients. In 2011, Alex founded and continues to manage a successful financial services firm specialising in complex credit solutions for construction and development finance.

Bassim Girgis

Head of (Civil and Infrastructure) Engineering

Expand Profile

Bassim is an experienced Civil Engineer with a career spanning over 28 years focused on the coordination and management of delivering urban development and civil infrastructure projects.

Bassim spent the first 13 years of his career in Local Government where he managed the investigation, design and delivery of major infrastructure projects. He then moved to the private engineering sector as a project engineer, where he has spent the past 15 years coordinating the delivery of major urban development projects and achieving excellent outcomes for his clients.

In addition, Bassim has also spent the past 20 years actively undertaking numerous road safety audits on major infrastructure projects such as the Westgate Freeway Tunnel and major highways throughout Victoria as a prequalified Senior Road Safety Auditor with VicRoads.

Eddie Vitkin

Sales & Marketing Manager

Expand Profile

Eddie began venturing into the property market in 1996. Starting in personal investment, then moving a few years later into property management and structuring property transactions from the sourcing stage to building and development, financing, sales and leasing. His determination to strive for absolute excellence has led him to pursue a career in property sales and marketing, specialising in unique solutions for investors looking for a maximised return.

Eddie’s primary role focuses on helping people achieve extraordinary results, especially those who may have previously believed they did not have many wealth options. His number one reason for joining Solovey, is to open up the world of possibilities in terms of wealth creation, financial returns, positive cash-flow and passive income, to as many people as possible through Solovey’s products and services.

David Jaffe

Head of Accounts & Administration

Expand Profile

David is a qualified Charted Accountant with over 30 years of advisory exposure in relevant industry sectors. With current specialisations including taxation and business consulting, David has extensive experience in facilitating solutions with clients, bankers and creditors.

David is highly experienced in the resolution of tax audit complications, is a qualified auditor and has been involved as a mentor at RMIT and Victoria University School of Entrepreneurship.

Charity Roberts

Project Coordinator (Civil and Infrastructure) Engineering

Expand Profile

Charity is a skilled Project Coordinator with a strong background in Science and specialised knowledge in Civil Engineering with Business. Her career journey began in the Public Sector, where she contributed to the successful development of Residential Projects in Melbourne’s key Growth Corridors and played a vital role in iconic Civic Infrastructure projects across Metropolitan and Regional Victoria. Working at Development Victoria provided her with invaluable experience in Urban Development and the ability to identify and address infrastructural needs in both residential and large-scale civic ventures.

Continuing her professional development, Charity pursued an Internship with the North East Link Program, where she gained practical insights into the intricate processes of procurement, governance, design, and construction involved in large-scale transport infrastructure projects.

Charity’s expertise in coordinating and managing complex engineering projects, coupled with her understanding of the urban development landscape, makes her a valuable asset to the Solovey team. With a passion for creating sustainable and efficient solutions, she is dedicated to delivering successful outcomes and contributing to the successful delivery of projects within the Solovey team.

Cory Li

Construction Manager

Expand Profile

Cory brings extensive experience in on-site management, contractual administration, and superintendency, which has already proven invaluable during his time with us. With over 12 years of experience spanning across both public and private sectors, including a recent tenure on a significant ‘Tier 1’ road and infrastructure highway project with CPB John Holland, Cory is well-equipped to excel with providing the management and control we require within this new role.

In his capacity as Construction Manager, Cory will oversee project delivery and management across various sites within our organisation. We eagerly anticipate collaborating with him to achieve optimal results and outcomes.

Our Service Partners

We engage some of the most prominent brands in the industry.

We cultivate, foster, develop and maintain key partnerships by working openly, collaboratively and honestly with our partner organisations.

All of our partners provide complimentary and supportive capabilities, skillsets, experiences and perspective to ensure that the full gamut of Solovey’s business activities are delivered to the best of their abilities always.